Payhip’s home page is much in the style of Lemon Squeezy, more of a contemporary WordPress style presentation. It is rather bare bones, they are really trying to get you to sign up, so they must mostly get pre-qualified leads rather than people just wondering about their platform. As I should have mentioned previously, their “free” tier charge is also 5% per transaction plus processing fees, which is roughly comparable to LemonSqueezy and 5% less than Gumroad. As I have spent two weeks dithering, I am going to go ahead with them as my first try. They were founded in 2011, the same year as Gumroad, and up to the price increases, seemed to have roughly equal buy-in from the people I follow.