I own a small business with digital goods to sell. Under the pen-name Dennis Drayton, I’ve tried selling on Amazon Kindle, Apple Books, Google Play, Draft2digital and Kobo, etc and have had little success. And when I tried advertising, that seemed to be pouring more money down the drain. What is a small business owner to do? I’m busy doing other stuff, and can’t afford the money to get a good old-fashioned advertising blitz up and going. Hope might be at hand, as creators with their own sales platforms seem to report a much better return on advertising, and also as a side-effect, when they accidentally advertise to their customers on the big platforms, they get sales there as well.
 
So I’ve started looking at e-commerce platforms of all sorts, and in this blog I will be putting up my notes, which might be of help to you too.