So you  might be asking, why not go straight to Shopify as an e-commerce platform? They do sound great and they do seem to have all the features you could ever want, It sounds like the perfect platform if:

  1. You know exactly what you want.
  2. You know you can earn more than the $29 dollars per month of basic fees (plus 2% transaction fee)

Why  you might want to take smaller steps, to begin with:

  1. Training wheels. I had a friend who was a jeweller, who explained to me that baby jewellers start by cutting a circle from a sheet of metal. A very simple task you might think, but one that still gives them a grounding in their craft. Same, I hope to start slow and small with an e-commerce platform. If you have the time and money you could, and maybe even should go straight to one of the big ones, but if you want to smart small cheap and learn as you go, then begin with one (or more) of the beginner foccussed platforms makes more sense. Remember, the first way to earn more money is to not spend that money before you even get it in the first place.